How to Start a Private Label Olive Oil Business

December 7, 2020

If you’re thinking about starting a private label olive oil business in Ohio, it’s important to know what you’re in for. It’s not just a matter picking some delicious oil and waiting for the profits to roll in. You’ll also need to engage in some market research, contact distributors and more.

Here’s what you’ll need to think about when you’re considering starting your own private label olive oil company.

What is private labeling?

Private labeling allows grocery stores, restaurants, wholesale distributors or other food service suppliers to buy olive oil and sell it under their own private brand. Think of all the “store brand” olive oil you’ve seen in your local grocery or fine food suppliers, and you’ll have an idea of what a private label can do.

However, private labeling doesn’t have to be attached to a store or an existing company. You can start your own private label business just by sourcing excellent olive oil and finding a good supplier, packager and distributor.

Why would I start a private label business?

Starting your own private olive oil business can be a good way to boost your sales if you already own a store, or if you’re looking to get into the existing grocery industry. If you want to establish yourself as a leading expert on olive oil, it probably isn’t financially sustainable to produce your own olive oil—at least, not at first. Instead, show your customers you know what’s good by working with existing olive oil producers and identifying high quality products at the right price point.

How to start a private label business

There are a few ways that you can start a private olive oil business with an olive oil co-packer in Ohio. Here are the basic steps:

  • Pick your olive oil: At this point, you probably already know what makes a good olive oil, as opposed to great or low-quality oils. Pick your supplier and the type of oil(s) you want to package for distribution.
  • Choose the packaging: Next, you’ll pick the containers. Most suppliers allow you to pick from bottles, tins, cans or other types of specialty packaging. This will depend on your brand as well as your budget. Sometimes extra packaging can add that touch of luxury that makes the sale.
  • Pick your labeling: After you determine what kind of packaging you want, you’ll need to pick a label. Most companies consult with a graphic designer to ensure they create the right image with eye-catching flair.
  • Order: Finally, you’ll order according to the quantity and delivery schedule you need. Most olive oil co-packers in Ohio have representatives that can help you make the right choice for your brand.

However you choose to start your private label olive oil business, it can be a fun, lucrative and delicious way to make money. For more information about olive oil supply and packaging, contact Olivamed LLC. We can help provide the quality olive oil you need at great prices. We look forward to working with you soon!

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